Hinger

The antiCRM.

CRMs were supposed to help relationships. They became systems you feed and maintain. Hinger hinges away from all that. Drop your contacts in, and AI agents take over the work of moving relationships forward.

No setup cycle No CRM consultant No data entry
contacts_Q2.xlsx
Company
Owner
Last Note
1
Stripe
P. Collison
follow-up tues
2
Notion
I. Zhao
renewal mar
3
Linear
K. Lieber
quiet 3 wks
4
Vercel
G. Rauch
?
128 contacts imported
01 / The case against CRMs

CRMs were supposed to help. Now they're the thing your team complains about every Friday.

"
CRMs turned teams into data-entry operators.
"
Bloated. Expensive. Over-engineered. Admin-heavy.
"
"Did you update the CRM?" should never be the most-asked question in your week.
02 / How it works

Start with a spreadsheet.
End with AI-managed relationships.

No setup cycle. No consultants. No fields to define. Upload contacts as CSV or paste them in. Within minutes, agents are tracking engagement, flagging stalled deals, and drafting follow-ups.

Spreadsheet chaos
Company
Owner
Status
1
Stripe
P. Collison
follow-up tues
2
Notion
I. Zhao
renewal mar
3
Linear
K. Lieber
quiet 3 wks
4
Vercel
G. Rauch
?
AI-managed relationships
Stripe
Drafted reply ready for review
Healthy
Notion
Renewal in 28 days, agent prepping
Healthy
Linear
Engagement drop flagged, suggested re-engage
Watch
Vercel
Last contact 6 weeks, agent drafted check-in
Watch
03 / What the agents do

Six things Hinger does so you don't have to.

No manual updates. No pipeline babysitting. No fields to fill in at the end of each day. AI agents handle the operational work of running a sales relationship.

Track engagement

Every email, meeting, and signal logged automatically. No reminders to update anything.

Monitor inactivity

Accounts going quiet get flagged before they go cold. Agents surface what slipped through the cracks.

Suggest next actions

For every contact, a concrete recommendation. Not "follow up". Something specific you can do today.

Draft follow-ups

Replies, check-ins, renewal nudges, all written for you. Approve, edit, or let the agent send.

Identify deal risks

Signals across email tone, response gaps, and engagement patterns add up to a risk score per deal.

Surface opportunities

Upsell signals, expansion moments, and warm-up cues pulled to the top of your queue automatically.

04 / Two ways to run sales

One asks you to feed it.
The other works for you.

A traditional CRM is a database that demands constant maintenance. Hinger is an operating system that runs the relationship work in the background. This is the point you hinge away from one and toward the other.

Traditional CRM
"Did you update the CRM?"
  • SystemPassive database
  • User roleData-entry operator
  • SetupWeeks of consulting
  • Daily workLogging, updating, fields
  • When stalledYou notice in the report
  • PricingPer-seat, per-feature, climbing
vs
Hinger
"The system already knows what to do next."
  • SystemActive relationship engine
  • User roleOperator, not admin
  • SetupUpload a CSV
  • Daily workReviewing AI drafts and signals
  • When stalledAgent flags it before you ask
  • Pricing$66/month with SmartX
05 / Who it's for

Built for operators. Not CRM admins.

If you spend more time in your CRM than you do with customers, this page is for you.

Founder-led sales

You're closing from your inbox.

Deals are happening in DMs, emails, and the occasional Notion page. You don't need a CRM. You need a teammate who keeps everything moving while you're on calls.

Agency operators

You manage 30 client accounts.

The CRM is where client relationships go to die. You bought Pipedrive once, then HubSpot, then went back to Sheets. Hinger starts where you actually are.

SMB sales

You've tried the big ones.

HubSpot, Salesforce, Close. Implementation took a quarter, half your team never logged in, and you're still chasing renewals manually. Start with a spreadsheet instead.

Post-sales teams

Your CSMs are admins.

They spend more time updating accounts than talking to them. Hinger flips that ratio. Agents do the updating. CSMs do the customer work.

Hinger is included with SmartX.

$66/month with your own AI key. One subscription unlocks Hinger, the Companion App, and the full zeeproc platform.

Explore SmartX →

Upload a CSV. See it managed in 60 seconds.

No demo call. No setup wizard. Drop your contacts in and watch Hinger start doing the relationship work.